Tag: Juli Rathke

SistersThis is me on the left at about 9 or 10 with my sister. The same age my daughter is now. I grew up in small town in rural Minnesota. I visit here often as most of my family and relatives are still in the MN area. There was always the joke growing up that only 1 person from each family “gets” to leave here. (I am that black sheep.) My children’s names were acquired by walking through the cemetery at the rural church (not so grim, it’s quite beautiful) reading the tomb stones of all my passed relatives, and where my grandma was the first female allowed on the church council. The history is long and my memories are mine and sometimes differ from my siblings, but they all remain fond. Every time I am here I recall the long days outside playing, milking goats, toiling in the garden, chicken harvesting to riding our bikes to the lake, digging for worms, mosquitos (swat), flashlight tag etc…. The memories so fond that I insist my children get to experience the life on the “farm” here in Minnesota with a long summer trip every year and we never miss a holiday season. more

A not so fun topic at first, but when addressed, the impact is HUGE. This is where it all begins usually though, with all my clients. Where are you at with yourself? How are you feeling about you?

If you want to change your life, you don’t need to change the world. You just need to change yourself and the way you interact with the world. Adopting a positive self-image is not about feeling good and expecting everything to work out just fine. A positive self-image is about believing in your  more

Hey everyone! As a magazine publisher I have been asked countless times, “How do you decide what goes into the magazine?” “How do I get my work noticed and/or how do I get my story published?” A lot of thought goes into each and every magazine and though it isn’t a perfect science on how you can get noticed, I promise if you follow the insider tips, you will get a lot closer to making it to the editor’s desk than had you bombarded them with a thousand emails asking them if you can contribute.

The key is ORGANIZATION, TIMELINESS, FRIENDLINESS, don’t be NEEDY and read #7 TWICE!

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As a business owner, you know… time spent is valuable time regardless of how it is spent. So who wants to spend countless hours posting on their social media accounts keeping their finger’s crossed that you will get a few likes and possibly a new lead on a client or pass through onto your website. This to me, is like playing at the craps table in Las Vegas (something I have only watched from a distance). Throw the dice and its all about the odds.

NOT SO MUCH!! I like to play a bit more calculated, and so can you. Here are the top 5 FREE tips to drive more traffic to your site and accounts. (7 more helpful hints below)

1. CONTENT

We are in the day and age of constant information and it can come as an overload. Make sure your content is pertinent to what you do, who you are, and what you have to sell.

2. ENGAGEMENT

If your content is there, make sure it is engaging. Images usually draw people in more than just words, so see if you can spend a little time coming up with an image of your product or a graphic of your quote to catch that visual eye. This alone gives you access to people on another level than just scrolling through their updates. You can leave an impression on them. more

Here it is. The list I have been working on for over a decade. But in actuality, this list is about 100 points long. The reason I know this is because I have made ALL THESE MISTAKES myself. And I want to make sure you don’t make the same mistakes that most new business owners make.

With that in mind, we need to make sure to LEARN from our mistakes as well, so let’s get to it and I will share below how I have changed how I do business over the years as a result!

1. LEAVE YOUR HOUSE OR OFFICE.

If you are a business owner running your business from home, the worst thing you can do is stay home day after day. You can’t create impact on the world without real relationships, and these don’t happen on Twitter, Facebook or anywhere related to a laptop. Make a goal to leave your house/office several times per week. It will help you network, educate and get more ideas to run your show.

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One of the best quotes ever!! “The journey of a thousand miles must begin with the first step.” Lao Tzu

This is my first post on this V-blog and I am so excited to actually be DOING this rather than PLANNING it. It is exciting because this is day 1 of step 1 in taking action on something I am whole-heartedly committed to. I know this is my calling, and I am going to share it with you and the world.

It seems as though we all have these ideas and we are constantly thinking about how good of an idea it is but yet, we struggle with knowing how to take that first step and put it into action.

I have been there time and time again. Until one day I just said “screw it”… what is the worse thing that could happen? Fall flat on my face? Be embarrassed amongst peers, lose all my money? Find myself in a place I may be actually doing what I love and making a difference in people’s lives while I am doing it? You get where I am going with this? more

One of my own personal traditions is to recap the year in gratitude for all that was lived, loved, shared, accomplished, and created. Join me in doing the same as we approach another trip around the sun together.

One of the highlights this year was to see my father retire after 48 years in the same industry and 38+ years as a successful entrepreneur. So proud and wish I to be half the business person he is.

Another highlight was to enjoy a trip to Bali in May with my mother who had never left the US before. It was her first stamp of many more to come on her passport.

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