As a business owner, you know… time spent is valuable time regardless of how it is spent. So who wants to spend countless hours posting on their social media accounts keeping their finger’s crossed that you will get a few likes and possibly a new lead on a client or pass through onto your website. This to me, is like playing at the craps table in Las Vegas (something I have only watched from a distance). Throw the dice and its all about the odds.
NOT SO MUCH!! I like to play a bit more calculated, and so can you. Here are the top 5 FREE tips to drive more traffic to your site and accounts. (7 more helpful hints below)
We are in the day and age of constant information and it can come as an overload. Make sure your content is pertinent to what you do, who you are, and what you have to sell.
If your content is there, make sure it is engaging. Images usually draw people in more than just words, so see if you can spend a little time coming up with an image of your product or a graphic of your quote to catch that visual eye. This alone gives you access to people on another level than just scrolling through their updates. You can leave an impression on them.
There is nothing harder than climbing back up the ranks in the social media algorithms. POST CONSISTENTLY! It doesn’t have to be every day, but post in regular intervals and schedule posts ahead of time when you know you are going to be busy or out-of-town.
Is this a BUZZ word or a BS word? You tell me. Who do you follow? Why do you follow them? Do you like their life? Do you like their product? Do you find them slightly annoying but you follow them anyway? Honestly, we all follow people for different reasons. We usually seek in others what we seek in ourselves. So don’t pretend to be something you are not. BUT do keep it interesting!
5. DON’T BE AFRAID TO SCREW UP
I find a lot of my clients are afraid to start the process for fear they will get it all wrong. We are human, after all, people appreciate human experiences. Don’t hire an intern to do your posts, his/her voice will not be yours. Step up and play the game. It is and has worked for millions!
Additional Tips for Social Media
1. Keep a consistent look across the board.
2. Link Back to your site with every post.
3. Pick one or two platforms and ROCK IT. (if you hate one of them and won’t ever use it, don’t worry. You will survive with the other two.)
4. Don’t Spam (or post on people’s pages your stuff).
5. Pre-schedule posts whenever you can to save time.
6. Brand yourself on Instagram posts.
7. When using Pinterest, Vertical is best!
Let me know how this works for you or post any questions you have and I will be sure to respond in the comments below!